Hi, I’m Luis 👋🏼 

I work with B2B growth, product and marketing teams to help them build strong brands that turn into a revenue engine. I’ve worked industry gigants, nonprofits and startups like: Claro, Salesforce, Fiserv, ServiceNow, Adobe, CIENCE and more.

A picture of Luis Benitez in the office

First Principles + Go To Market

What I Do

Go To Market Strategy

  • Building your flywheel: Cut the fluff with a Go-To-Market strategy that actually makes sense—not just words on a PowerPoint slide.
  • Revenue Operations: Processes and systems that help you make the right decistions.
  • Marketing Operations: Whip your CRM and marketing stack into shape, and lowering the risk of burning money for tools you don’t use.

Brand & Marketing

  • Brand Strategy: Personalize your marketing like you’re writing love letters, not emails, making every customer feel like the only one.
  • Content Marketing: Turn your content into an autentic magnet, drawing audiences in, nurturing them until their AHA moment.

Product Growth

  • Research and positioning: Make your product not just a choice but the legend users rave about by aligning it with their deepest desires.
  • Data & Insights: Use data as your crystal ball, guiding product development and marketing with insights that predict success.
  • Product Marketing: Finding your best possible users, helping they stay and growth with your product.